An audit firm culture that emphasizes "doing the right thing" does not incorporate which of the following to enhance audit quality?
a. Encouraging auditors to seek consultation with other member of the audit firm.
b. Yielding to management's demands in order to promote additional service engagements.
c. Taking sufficient time to deal with difficult client issues.
d. Emphasizing long-term reputation over the immediate satisfaction of client preferences.
Answer: B
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